IWC Portofino Hand-Wound Pure Classic Watch

Despite the latest technical breakthroughs in forging new materials, creating new in-house movement designs, or manufacturing rugged watches for "ingenieurs," the general appeal of simple and refined dress watches is something no luxury brand can ignore. In recent years, IWC Replica Watch has been busy restyling its Portuguese Chronograph (review here) and Aquatimer (debut article here) collections, and now, it appears, the time has come to offer something "pure and classical." So pure and classical, that IWC decided to add these phrases to the name of its new-for-2015 dress watch: the IWC Portofino Hand-Wound Pure Classic (reference IW511101 in red gold and IW511102 in steel).

The dress watch is not dead: among fierce competition between luxury brands to create the latest, greatest, most complicated and most resistant (to whatever impact the wearer himself/herself could never possibly survive), there actually still is a massive market for restrained and classical looking timepieces. Clearly, the IWC Portofino Hand-Wound Pure Classic intends to get a large slice of the high-end, classical dress watch market – although, as we will see, there is some hypocrisy involved.

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A highly restrained, silver-plated dial, elegantly curved, gold or rhodium-plated hands, just a pair of Roman numeral indices, and a minimalistic minute track on the periphery with one of the most uninteresting font designs for Arabic numerals the world has ever seen. No three-dimensionality, no date or decorative pattern, not even a running a seconds – it just can't get much simpler than this without sacrificing legibility. And it just can't get much better for those (myself included), who appreciate this kind of simplicity.